Four Simple Tips to Turn Your Website Into An Effective Sales Tool

Everyone wants their website to receive thousands of visitors. While this is important, it’s only half the battle. It’s what those visitors do once they get to your site that will determine whether your site is an effective sales tool. If you don’t convert those visitors into buyers, then your website is not fulfilling its primary purpose.

According to recent studies the average website landing page conversion rate was roughly 2.4%, while some sites in the top range are converting at 5% or higher. If your site isn’t in this range, you should look at making some improvements to increase your sales.

Luckily there are some simple things you can do that should dramatically improve your conversion rates.

1. Sell the Benefits of Your Product or Service

Potential customers are visiting your site because they’re looking to fulfil a want or a need. Since there are most likely many other companies providing that same thing you are, you should very quickly explain why you’re the better option. Once you’ve done this, visitors will take the time to learn more about your product or service and you’ll be more likely to convert them to customers.

2. Use a Call to Action

A call to action is a statement designed to get an immediate response from the person reading or hearing it. You are essentially telling your visitors what you’d like them to do once they’re on your website.If you’re interested in generating sales directly from your site, it might be a simple “Buy Now!” button. If your goal is to get visitors to fill out a pre-sales form then you should present a link to the form that’s easy to find. You want to make it as easy as possible for visitors to find what they’re looking for.

3. Use Customer Testimonials

Customer testimonials are a what’s known as a credibility marker. They can dramatically increase sales conversions since they help potential clients understand that you are a serious business that can be trusted by others. Since they aren’t strong sales pitches, testimonials are a great way to add trust. This is because they come from the unbiased voice of your previous customers.

4. Reduce Page Load Time

Websites that don’t load quickly provide a frustrating user-experience. This is particularly true for people accessing your site using a smartphone. Frustrated visitors are not likely to buy your product or service.

There are a few factors that can cause sites to load slowly. It could be a slow webserver, image files that are too large, bloated html/php code, or a combination of all three. Though this factor is quite often overlooked, it can have a dramatic effect on conversion rates. You can test out your site’s speed using a free tool that Google offers. PageSpeed Insights.

Conclusion

Optimizing your conversion rates is all about testing what works and what doesn’t.  There are multiple factors that will affect the rates that your site receives. However, using the four tips above is a great starting point to see what works for you. It’s definitely worth the effort since more conversions equals more sales.

Need Help With Your Site?

Just let us know if you’re interested in implementing the tips above, but you’re not quite sure how to do it. We’d be happy to discuss your site and see how we can improve your conversion rates.

Call us today at 905-486-1728 to set up your free website consultation.