Blog

Check back often to see our latest tips on a variety of subjects from web design and development to sales conversion and web analytics. Have a question on any of the subjects below? Then call us today at 905-486-1728 to set up your free consultation.

Why You Should Update Your Holiday Hours

It’s hard to believe, but there’s only about a month left until Christmas. For some of us, things already begin to wind down by mid-November in the run-up to the holidays. For others, this is your busiest time of year. Either way, you’ll likely have different...

Security & Performance Updates Are a Crucial Part of an Effective Website

You Should Update Your Site At Least Once a Month If you use software packages like Microsoft Office or Adobe Creative Suite, you’re probably used to updating them to the latest versions on a regular basis. Unfortunately, many business owners aren’t aware of how...

Landing Pages: Why They’re Essential For Effective Digital Marketing

What the heck is a landing page? Before I provide you with the reasons why you should be using landing pages, I should probably provide a brief explanation of what they are. In digital marketing parlance, a “landing page" is a standalone web page that’s designed...

3 Simple Rules for Social Media Marketing

I have a confession to make. At one time, I thought social media was a passing fad that had no place in business. I know that sounds crazy today. It’s almost like saying that the earth is flat or that the automobile would never replace the horse and buggy, but I’ve...

What’s Local SEO? How Can It Improve Your Business?

If you’re a business that’s focused on selling to local customers, there some important things you should consider when putting together a search engine optimization strategy. When dealing with local SEO, it’s very important to optimize your onsite and offsite...

9 Simple Things You Can Do to Improve Your SEO Results

When it comes to improving the search engine results of your website, there’s no magic bullet. If you’re serious about SEO, you just need to take a methodical approach and deal with specific areas one at a time. We’ve put together a list of nine items that you can...

Using Per-Per-Click Advertising to Generate Leads

We’re often asked by our clients, “What’s the best way to generate more leads from our website?” Of course, there’s no simple answer. Firstly, a successful site has to be designed with lead generation or sales as primary goals. However, this will only be helpful if...

3 Reasons Blogging Should Be a Part of Your Marketing Strategy

Blogging was once considered the preserve of techie types and music fans. Since then, it has become an essential tool of every online marketing strategy. It’s a great way to drive more traffic to your website and increase your sales conversion rates. Small business...

How to Deal With Negative Online Reviews

The key to any successful business is satisfied customers. We all want our clients to have a positive experience, but we should accept that will not always be the case. If you’ve been at it for any length of time, you’ve probably had to deal with a few unhappy people....

Is Your Website Secure?

Why Website Security Is Important Website hacking and cyber-attacks have been a problem for business owners since the earliest days of the internet. Successful hacking attempts used to be more of a nuisance rather than a real security concern since they generally...

Is It Time to Update Your Website?

This is a question often asked by business owners. Things change almost daily in the online world, so it’s important to regularly review your site to see whether you’re keeping abreast of current technology and design trends. Have a look at the at the three main...

Four Simple Tips to Turn Your Website Into An Effective Sales Tool

Everyone wants their website to receive thousands of visitors. While this is important, it’s only half the battle. It’s what those visitors do once they get to your site that will determine whether your site is an effective sales tool. If you don’t convert those...

Improve Your Website’s Effectiveness with Google Analytics

Do You Monitor Your Website Traffic? It seems like a no-brainer, but a large number of firms have no idea how their website is performing and whether it's an effective marketing tool. Gathering this detailed website traffic data and using it has become an essential...