3 Reasons Blogging Should Be a Part of Your Marketing Strategy

Blogging was once considered the preserve of techie types and music fans. Since then, it has become an essential tool of every online marketing strategy. It’s a great way to drive more traffic to your website and increase your sales conversion rates. Small business owners will be happy to find that blogging on a frequent basis is easy and inexpensive.

Three Reasons You Should Blog Regularly:

1. Blogging Will Increase Traffic to Your Website

Search engines love websites that are updated regularly. Posting articles on a consistent basis will give you the opportunity to add the type of unique content that Google loves. It’s also an opportunity for you to insert relevant keywords that potential customers will likely use when searching for your products or services. The more relevant content that your site features, the more likely you’ll have good search engine results.

2. Attract Potential Customers & Retain Existing Ones

Blogging is a great way to connect with new customers. This can be done by publishing helpful articles that answer frequently asked questions about your industry or by offering solutions to real-world problems. At the end of these posts, you can ask readers questions or allow them to comment and provide feedback. This will help establish a conversation and level of trust between you and the potential client. It’s also a great way of continuing communication and keeping your business top-of-mind for your existing customers.

3. It’s Easy & Free

One of the best things about using blogging as a marketing tool is the fact that it’s free and relatively easy. There are several free services that you can use to establish your blog such as WordPress.com, Blogger, and Tumblr. We actually prefer using the self-hosted version of WordPress. This allows us to use it as a complete content management system that can be seamlessly integrated into our clients’ websites. There are also a ton of plugins available so that you can connect your site to Google Analytics and social media sites such as FaceBook and Twitter.

Conclusion

As discussed above, establishing, and maintaining a regular blogging schedule allows you to build credibility, boost search engine rankings, and increase website traffic. You can also build relationships with potential and existing clients. Considering the minimal effort, and expense and work involved, it’s something that all small business owners should be doing.

Need Help With Your Site?

Just let us know if you’re interested in implementing the tips above, but you’re not quite sure how to do it. We’d be happy to discuss your site and see how we can improve your online marketing.

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